As a newly established company, Ayn Capital required a cohesive brand identity and strategy, as well as both an online and offline presence that complied with financial market regulations.
We developed a brand identity centered on the company’s vision, which is reflected in the logo design. The logomark combines two chains that symbolize conventional and green finance, merging them into one harmonious and secured structure. The chain’s shapes mimic an eye, aligning with the company’s name and ideology to focus on capital. Additionally, the chain serves as a symbol of strength and security.
Currently, we are working on narrative development, emphasizing Ayn Capital’s financial strengths throughout its marketing collateral and website, ensuring alignment with regulatory requirements. The online presence will be supported by a targeted social media marketing strategy that promotes the company’s services, enhances communication between stakeholders and its audience, and ultimately builds trust as a reliable financial institution.
logo, brand identity, business cards, corporate templates
company profile, presentation
website, social media marketing
advisory on sustainable positioning